Services
Our approach is thorough but never rigid.
Our services are designed to meet you where you are, elevate your voice, and amplify your message. Our approach is thorough but never rigid: we don’t believe in a “one-size-fits-all” approach. Instead, we know that the most successful strategies are the ones most attuned to the nuances of a given situation. We strive to create innovative approaches that respond to the demands of the moment–and your organization. We build a tailored plan that helps you tell your story. In every instance, our approach is guided by our experience helping amplify clients’ voices across an array of political situations. We work with you to craft an approach that works for you and equips you to succeed.
Issue ADVOCACY
NHC strategically promotes and raises awareness about important causes, policies, and social concerns to influence public opinion and drive positive change.
We use the tools at our disposal – leveraging public opinion, Hill and stakeholder relationships, and media moments – to move the needle on your key issues. To do that, we’ll dive deep into your issue and understand who you need to move, research reporters and outlets that actually reach key audiences, and move people to action.
Strategic Planning
Mapping out your road to victory—creating and implementing a strategic plan.
Strategic Partnerships
Connecting you with influencers and organizations who can help your cause.
Leadership Positioning
Helping you plan panel discussions, press conferences and other public events that highlight your leaders and campaign.
Effective Messaging
Creating written materials that support your advocacy or campaign efforts.
Media Relations
The media environment is bananas. Breaking through it takes a smart, focused plan, a compelling message – and the right team. We know what it takes: we’ll connect you with the right reporters through our decades of relationships and experience, we’ll prep spokespeople to speak on-the-record and on-camera (arming them with strong talking points), and we’ll get your insights out there through op-eds, statements, & press releases.
Drafting press materials
Pitching media i.e TV, print, podcasts, radio
Training and media strategic planning
Digital Strategy
Offering smart, effective digital marketing across all your channels.
We take your audience from vague online interest to decisive IRL action. Using cutting-edge techniques, smart targeting, creative ideas, and in-depth issue analysis, we create holistic digital programs, where all your channels lift one another up.
Social Media Strategy
NHC helps your social media to be led by you and your organization’s “why” — that special nuanced lens you bring to the work you do.
Paid Advertising
We leverage the right channels at the right moment to help your audience take action.
Message Testing
Leveraging paid ads, we can do deep research into what message framing moves the needle for your audiences.
Influencer Outreach
Outreach to targeted, trusted messengers on your issue.
360° Climate Communications
Managed the launch of a first-of-its-kind global diplomatic alliance at COP26 with 23 founding countries and sub-national partners committing to phasing out oil and gas production. Our launch attracted extensive media coverage with over 300 articles written from across the globe, and tweets receiving nearly 12 million views and 20,000 shares, likes, and comments.
Driving Policy and Media
Placed an op-ed in The Atlantic about how the nation’s first civil-rights law needs to be fixed, which led to the introduction of the Economic Inclusion Civil Rights Act of 2021.
Spotlighting Activists on a National Stage
After the Supreme Court’s Dobbs decision, we drew extensive national media attention for the Center for Popular Democracy’s protest actions, which included the arrests of several Members of Congress.
Campaign & Coalition Management
The battles which are shaping our collective future are increasingly being fought–and won–in the states. Alignment, message discipline, and shared campaign collateral are key – that’s why we help build your campaign or coalition from the ground up. We have considerable experience running ballot measures and independent expenditures, and managing coalition tables. We can help stand up the legal entity to anchor your project. And we’ll craft a strategic plan, gather stakeholder input, brief your coalition, and set expectations to ensure stronger coalitions and nimble campaigns across a diverse landscape.
Strategic Communications & Development
At New Heights, we’ll work in collaboration with your team to craft a strategic plan to execute on, a robust landscape analysis, and messaging that will move your audience. We’ll conduct communications audits and landscape analysis; organize focus groups and message testing research to ensure success; plan for leadership transitions, rebrands, and other major org changes; and execute a smart, strategic, multi-layered comms effort that uses the media, partners, and social to tell your story.
Communications Audits
Creating your baseline with a comprehensive assessment of an organization’s current communication strategies, channels, and messaging.
Strategic Planning
Advising and drafting your organization’s strategic plan.
Organizational Transition Management
Planning leadership and/or branding transition roll-out.
Crisis Response
New Heights can prepare you for a crisis-before it even happens. Think of us as an insurance policy against anything that could drive you off course. We create crisis response plans to analyze and mitigate potential threats. We’re comfortable managing press inquiries and organizing temporary spokesperson duties, handling rapid response, media monitoring, and staff briefings and trainings.
Monitoring and Managing Rapid Response Moments
Developing crisis communications plans and trainings
Generating effective rapid response messaging
Digital COmmunications
Our digital communications services encompass social media management, strategic planning, influencer marketing, and programmatic advertising to optimize online presence, engage audiences, and drive digital success.
We know how to develop digital campaigns that educate, persuade, mobilize, and build power. Our team is equipped to handle social account management, social content creation, graphic design, ad placement, and web development. We’ll also create toolkits with strategic guidance, core messages, talking points, and social content.
Social Media Management
Monitoring and engaging across various social media platforms to build and maintain an online presence.
Digital Strategy
Creating a comprehensive plan for leveraging digital technologies and channels to achieve organizational objectives.
Digital Influencer Marketing
Collaborating with individuals who have a significant online following and influence within a particular niche or industry.
Programmatic Advertising
Executing an automated and data-driven approach to buying and placing digital advertisements in real-time.
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Say Hello!
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